Lucy Griffiths

Lucy Griffiths will bring her business and international food marketing experience to ASB Perspective 2025. She is the owner of Innov8 Aotearoa, which assists New Zealand food and beverage companies to market their products strategically with a focus on export development. A Nuffield New Zealand Scholar, Lucy released her report entitled ‘Business Plan for NZ Sheep Dairy’ in 2015. Lucy has overseen the sales and distribution of premium New Zealand foods including manuka honey, seafood and wine.
She is the founder of three collaborative marketing initiatives and sits on the Central Economic Development Agency (CEDA) board as well as several other boards.
Lucy is looking forward to the challenge of chairing ASB Perspective 2025 this year after being a key speaker at the 2016 inaugural event.
“New Zealand is a food producing and exporting nation and we always need to be thinking ahead as to what our current and future customers want from us. I’m excited about the theme of ASB Perspective 2025 because New Zealand is a premium restaurant to the world.”
  • Company:Innov8 Aotearoa